833 episodes

The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday.

Bourbon Pursuit Bourbon Pursuit

    • Arts
    • 4.8 • 826 Ratings

The Official Podcast of Bourbon! The best in news, reviews and interviews with people making the bourbon whiskey industry happen. Join hosts Kenny Coleman, Ryan Cecil, and Fred Minnick as they talk with prominent guests and provide insight on American whiskey 3 times a week. Catch all new episodes every Thursday with special Whiskey Quickie reviews on Tuesday and get caught up on bourbon news with This Week in Bourbon on Friday.

    Digging Into The Psychology of a Bourbon Hunter with Jim White of Reality Check

    Digging Into The Psychology of a Bourbon Hunter with Jim White of Reality Check

    Understanding how the bourbon geek thinks has been something that has dumbfounded us for years. We talk about it all the time on roundtables and other episodes where we try to guess why consumers purchase in certain ways. And for the longest time, you all have asked why don't we get someone on the show that can talk about the psychology of a bourbon drinker. Well, ask and you shall receive. In this very special episode, Jim White, the Founder and President of Reality Check consulting who has a background in bourbon advertising and psychology joins the show to talk about how people think and how brands can develop a story. This episode will dive into the psychology of scarcity, pricing, limited editions, repeat purchases, and so much more. During different segments you're going to come away realizing a reason why you chase and hunt bottles as well.

    Show Notes:

    Above the Char with Fred Minnick (@fredminnick) talks about enforcement of bottled in bond.

    Can you give a background about Reality Check Consulting?

    What research methods do you use to get consumer feedback?

    What things in our psychology trigger us to look at certain brands?

    How does a brand like Weller go from zero to hero in such a short time?

    Why should brands create limited edition offerings from a psychology perspective?

    Is there another type of consumer that just isn't worried about status?

    How does a brand focused on volume market differently?

    Why would someone purchase the same bottle over and over again?

    Do other categories have fans that want their own hobby to fail?

    Is brand loyalty dead?

    How do you attract a customer to look beyond what's safe?

    Does FOMO play a big role?



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    • 1 hr 6 min
    Whiskey Quickie: Broken Barrel Honey Smoke Reserva American Whiskey Review

    Whiskey Quickie: Broken Barrel Honey Smoke Reserva American Whiskey Review

    On this Whiskey Quickie by Bourbon Pursuit, we review Broken Barrel Honey Smoke Reserva American Whiskey. This 6 year old whiskey is 110 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

    • 4 min
    TWiB: MGP Files Lawsuits Against Two Cities, More Partnerships in Golf Are Coming, Rabbit Hole Heretofore

    TWiB: MGP Files Lawsuits Against Two Cities, More Partnerships in Golf Are Coming, Rabbit Hole Heretofore

    It's This Week in Bourbon for March 22nd 2024. MGP is getting ready to battle two cities in court, more partnerships in golf are coming from Elijah Craig and Blade & Bow, and Rabbit Hole released the newest member of its Distillery Series, Heretofore.Show Notes:
    MGP is getting ready to battle two cities in court

    Thieves got away with bourbon that was inside a parked truck

    Bespoken Spirits new headquarters in Lexington, Kentucky

    Flying Ace announced an educational scholarship program with Folds of Honor

    Barmen 1873 Bourbon is rolling out its first-ever celebrity partnership with Lainey Wilson

    Blade and Bow Kentucky partners with golf champion Wyndham Clark

    Elijah Craig welcomes the 2024 PGA Championship

    Jack & Ginger Ale

    Knob Creek collaborates on a limited release with LL Cool J

    Penelope Rio is set to arrive on shelves in March

    Maker’s Mark has now launched the London edition of its Wood Finishing City Series

    Rabbit Hole Distillery released the newest member of its Distillery Series “Heretofore“

    @bespokenspirits @flyingacespirits @foldsofhonor @barmen1873 @bladeandbowwhiskey @elijahcraig @jackdaniels_us @knobcreek @peneoplebourbon @makersmark @rabbithole @raekwon @llcoolj

    Support this podcast on Patreon

    • 39 min
    The Evolving Trends of Bourbon Journalism with Maggie Kimberl

    The Evolving Trends of Bourbon Journalism with Maggie Kimberl

    Before there were Instagram and TikTok influencers, YouTubers, and even podcasters, there were writers. I'm not talking about bloggers. But esteemed authors and journalists who dug into a story and took it to magazines and other trade publications. The times have changed, our attention spans have gotten much shorter, and now running a story is much different. To help gives more insight into whiskey journalism we've invited Maggie Kimberl back on the show. She's the Content Editor of American Whiskey Magazine and writes some of the most intriguing stories in bourbon today. We all evaluate how access to distilleries have gotten harder through PR firms and how there may be a dilution of valuable content and talent because the barrier to entry is much lower through social media. It's not all doom and gloom though. We are now in a time when there is more to talk about than ever in bourbon. There is going to be no shortage of new stories with the boom of so many new distilleries and entrants into the market.

    Show Notes:

    Above the Char with Fred Minnick (@fredminnick) talks about the lobbying groups for whiskey and bourbon.

    How small was the community in whiskey journalism?

    Has the access to the distillers and the people changed over the years?

    How many more events are there now?

    At what point in time did you start seeing a shift happen from deep articles vs click bait?

    If writing isn't a means to have a successful career did judging whiskey awards feel like a next step?

    What are the types of stories in magazines that people really latch on to and engage?

    Do stories on bourbon tourism do well?

    Do you see a problem with short-form content and those content creators?

    Do big brands even need bourbon media any longer?



    Support this podcast on Patreon

    • 1 hr 10 min
    Whiskey Quickie: Widow Jane Paradigm Rye Review

    Whiskey Quickie: Widow Jane Paradigm Rye Review

    On this Whiskey Quickie by Bourbon Pursuit, we review Widow Jane Paradigm Rye. This non-age stated rye is 93 proof and $50 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

    • 3 min
    TWiB: A Brewer Sues Government To Distill as a Hobby, Chattanooga Batch 037: Ancient Wheat, Yellowstone Rum Cask Finish

    TWiB: A Brewer Sues Government To Distill as a Hobby, Chattanooga Batch 037: Ancient Wheat, Yellowstone Rum Cask Finish

    It's This Week in Bourbon for March 15th 2024. A brewer in Ohio is suing the federal government saying he should be able to distil as a hobby, Chattanooga is releasing DISCOVER EXPERIMENTAL BATCH 037: ANCIENT WHEAT!, and Limestone Branch Distillery has announced the second release in its Yellowstone Special Finishes Collection: Yellowstone Rum Cask FinishShow Notes:
    Should the government be able to stop you from making whiskey?

    Buzzard’s Roost Ambuzzador

    Rebel 100 6-Year Bourbon

    Chattanooga is releasing Discover Experimental Batch 037: Ancient Wheat

    Yellowstone Rum Cask Finish

    @buzzardsroostwhiskey @chattwhiskey @rebelbourbon @yellowstonebourbon

    Support this podcast on Patreon

    • 34 min

Customer Reviews

4.8 out of 5
826 Ratings

826 Ratings

Mr..Customer ,

No more re runs please

Love the channel and the guys. I just wish you didn’t play behind the pursuit on bourbon pursuit. … it’s just comes off as a re run for those of us subscribed to behind the pursuit…. Personally I think behind the pursuit should just be a bonus episode on the main pod channel if anything it adds to content to followers you already have as opposed to try to get your already followers to also follow another channel.

ChaunceyM45 ,

Incredibly informative podcast

These guys consistently deliver not just the latest news in the whiskey industry, but also thoughts and opinions from some big names in the review and writing community. Such a great mix of lighthearted, casual conversation with serious news and opinions.

DJ.Tex ,

I really like the podcast, But……

Y’all focus way too much on bottle hunting and rare releases. I do like that y’all talk to different master distillers, but most of the master distillers you talk to are from the big companies. That’s all well and good. But there are so many other distilleries in Kentucky and elsewhere, you should open the bourbon trail book and see which ones y’all haven’t talked to. I’ve learned a lot from this podcast but I hope y’all don’t forget about the little guys. I’m from Pennsylvania and deliver liquor and wine and I see lots of brands and y’all cover a sliver of distilleries. I hope to hear more about these other distilleries and their stories. Keep up with the pursuit.

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